Biography

Jim has spent the last 13 years involved in motorsports and the automotive performance aftermarket.
For the last three years he has been Director of Operations for The DDD Directory, the world’s largest and only Online Vehicle Specific Performance Directory

In 1995,his passion for cars drove him to open his first car detail shop and accessories store: “Classic Auto Detailing and Accessories” in Longwood, FL.

While in college, Jim and his business partner Ed quickly made a name for themselves after cold calling for new accounts and producing fine work for local car dealers and private owners. Business was good!

Jim decided to go back to school full time, so the detail shop was sold entirely to Ed and Jim finished up his coursework.

Since the automotive field remained his #1 passion, he took a job with Victory Lap Motorsports selling a revolutionary, waterless wash and wax called ”QuicShine 99”, and part of the business model was a required 10% donation of all proceeds to the Children’s Miracle Network. Jim and the sales team received permission to sell the product in Wal-Mart and Sam’s Club parking lots and traveled the country

The outfit was backed by a NASCAR contingency sponsorship (1995) and the International Motorsports Hall of Fame (official wash and wax).

In this venture, he realized the potential of his natural sales talent and automotive interest, and set out to use the two as a catalyst for success in a field where he has true passion.

Fast forward another year to 1997. School required a job with less travel, so he took a local sales job at Discount Auto Parts / Advance Auto Parts and worked his way up to Assistant Manager, before eventually being offered the role of Store Manager.

As a working student, he chose to remain an assistant manager until being offered a wholesale sales position at Central Auto Parts / Universal Parts Warehouse in 2000 (which has recently been bought out by Carquest ).

After Jim finished his AA, a unique twist of fate brought his interest to Superchips, Inc. located only 20 miles from his home in Orlando, FL.

From 2001 to 2005, Jim worked for Superchips Inc. starting out in sales/tech support.
After being promoted to Calibrator (often referred in the industry as “Test Engineer”) he performed R&D and developed tuning for Ford gasoline and diesel and Dodge diesel vehicles.

Jim wrote, tested and tuned programs in “Microtuners” used in thousands of vehicles nationwide, helping consumers make more power and, in many cases, better fuel mileage. He has logged thousands of dyno hours and has a strong grasp on how a vehicle should be properly tuned at the software level.

It was an incredible work experience and helped Jim develop two rarely combined talents: Ability in sales & marketing, and also the ability to relate with and understand the technical side of a product or business.
If you bought a Superchips product for a Powerstroke Diesel from 2003-2006, theres a good chance Jim tuned it!
In his time there, he was chosen for many technical and social roles, including representing the calibrations department at the SEMA show in Las Vegas.

After accomlishing many goals with Superchips, opportunity knocked and he turned his sights to The DDD Directory (DDD Racing, LLC ), where he works with Chris Saunier, David Caine, and other people behind the scenes to create the largest and only Vehicle Specific Aftermarket Performance Directory: www.TheDDDdirectory.com

The DDD Directory receives millions of hits every single month!

If you're interested in taking your online marketing to a new level, you can e-mail Jim here: Jim@jimferraro.com

Please read Jims blog, and feel free to post your comments/questions. Jim's Blog